Second hand is the new black

Meow Meow by Cat - Second hand is the new black

Have you ever wondered what was the path traveled by that cotton t-shirt laying in your closet? From the farmers who produced the cotton to the seamstresses who gave it form, that t-shirt hides a lot of stories to tell. Just like every single piece of clothing does. Clothes are there to be cherished, not discarded. As the lives of the ones who make them or the life of our dear Earth.

By now we all know the damages fashion industry is causing to our planet, specially if we talk about fast fashion. Its crazy rhythm is completely unsustainable and we really need to change the way we produce and consume clothing. I love clothes so much, I really do! But I definitely don’t want my passion to contribute to a catastrophe, so I try my best to be a conscious consumer. I started by being totally anti fast fashion. I don’t even remember the last time I bought something from that kind of stores. I preferred brands producing smaller quantities with better quality, more exclusive and special pieces which will survive the barriers of time and trends. In resume I adopted Vivienne Westwood words as my motto: “Buy less, choose well, make it last”.

But I still thought I could do better! After all these are new clothes and there’s a lot of resources needed to produce something new. And “a lot” means for example more than 2700 litres of water to make a single t-shirt. That’s the amount we would drink in three years! So I decided it was time to dive deeply into the second hand universe. And what I found was amazing! I could buy really special pieces I wanted for years and weren’t available anymore, at much better prices. When we buy second hand there’s only advantages: it’s the most eco-friendly option because we’re giving new life to already existing garments, avoiding them to end up in landfills and saving natural resources from the planet; it’s cheaper, we can find the best quality at the best price; and we even can improve our style by finding some vintage treasures and really unique pieces.

I won’t stop buying new clothes, there’s still great brands and designers working with ethics and concern for the environment, but I’ll definitely buy less and give preference to second hand.

Meow Meow by Cat - Second hand is the new black Meow Meow by Cat - Second hand is the new black Meow Meow by Cat - Second hand is the new black Meow Meow by Cat - Second hand is the new black Meow Meow by Cat - Second hand is the new black

What I wore: Benetton bomber jacket (bought at A Outra Face da Lua, a super cool vintage and second hand store in downtown Lisbon); The Whitepepper dress and Prada sunglasses (via Vestiaire Collective, the best online destination for curated pre-owned premium and luxury products).

Photography & editing: my sweet love, Dário Gomes.